Content Batching Strategies for Social Media
Content batching is probably one of the most important marketing hacks to learn if you’re a multi-passionate entrepreneur.
Not only can it help you maximize your creative potential, it will help you better manage your energy so you can show up consistently on social media without feeling overwhelmed.
Also, instead of posts that seem random and sporadic, content batching allows you to strategically connect all your content and effectively promote your business on social media.
Content Batching Strategy #1: Content Cluster
Content clusters are high-level topics that relate to or complement your niche. Also known as content pillars, content clusters bring clarity to your content planning routine by helping you tune out ideas that don't align with your brand.
For example, if your brand embodies being a mom and beautypreneur with a focus on non-toxic cosmetics, your content clusters may look a little something like this: green beauty, self-care, stress management and motherhood.
Deciding on content clusters doesn't mean you can't create content about other topics, but it does mean that at the very least, your content should relate back to these core pillars, in order to maintain a consistent brand presence.
Batch Planning Content Using Content Clusters
- Choose a content cluster, then set a timer for 15 minutes and write down all of the content ideas that come to mind for that topic area.
- Once you have your list of ideas, set the timer for another 15 minutes and rank your ideas in order of priority. #1 indicates a hot idea your audience needs to hear about sooner than later. If you still have time after ranking your ideas, open up your calendar app and add the tentative date you want to publish each post.
- Starting with the highest priority idea, write a short summary for each post outlining the visual you want to use (image/graphic/video), as well as other thought starters like hashtags, key takeaways etc. Don't spend anymore than 10 minutes per idea.
- Repeat steps 1 - 3 for each content cluster you want to work into your content plan. When you're done, transfer your post outlines into your social media scheduler with a placeholder graphic, saving each post as a draft until you're ready to update it with a fully written caption and final visual.
Content Batching Strategy #2: Value-Add
The content batching process I teach in my membership program focuses on planning content based on three categories of value: educate + inform, connect + engage and influence action.
If you've ever heard of the 80/20 marketing rule, you know that balance is a key piece of being consistent without coming off as spammy on social media. However, value-based content provides the opportunity to sell 100% of the time without being salesy. How?
Because each category of value warms up your audience up before the sale, since you're sharing information they actually care about, can relate to, or need to know before buying from your business.
How to Batch Content Based on Value
- Take out a notebook (digital is fine!) and draw three columns. Label the first column "Educate + Inform," the second column "Connect + Engage" and the third column "Influence Action".
- In the Educate + Inform column, brainstorm ideas that share what you do, how to work with you and showcase your expertise. This is also a good place to write out ideas for resources lists, research and insights, frequently asked questions and other tips focused on teaching your audience how, why or when to do something. For example, how to prevent burnout when content batching or ways to transition from fast to slow fashion on a budget.
- For the Connect + Engage category, focus on content ideas that help you relate to your audience personally or professionally. This could be anything from inspirational quotes to personal stories of pain or triumph. It also includes topics that build community like asking for your audience's opinion, celebrating a holiday or rallying together for a social cause. If you have trouble brainstorming ideas for this column, take a step back and give some thought to what you have in common with your audience. These values (or differences) will lead you to content ideas your audience can relate to.
- Think of the Influence Action category as another way to describe soft selling. Instead of aiming to convince, write down content ideas that subtly persuade your audience to take action. This category of content should overcome objections with social proof, outline how you address challenges to facilitate transformation, and appeal to desires by teasing out what's in store for your customer once they hit the buy button.
"When content is created and shared from a place of value, people take notice, and people who take notice are more likely to take action." - Sharon L. Hadden, Founder, Content Planning Company
I launched Content Planning Society, a social media membership for women in business, to help entrepreneurs create social media content from a place of intention and strategy—not overwhelm.
Every month, I share writing prompts and post templates like the ones listed above plus provide coaching opportunities so you have everything you need to post consistently on social media. If you'd like to try it out, use code EVERGREEN to get your first month for $10 (reg. $32).
Content Batching Strategy #3: Content Type
Batching social media posts by content type is probably one of the easiest strategies to batch plan content fast.
It's simple. Instead of planning out ideas based on content clusters or value-based categories, you brainstorm all the ideas that would make a good video, a case study, a slideshow—or any other content type.
Create Content Fast by Batching Content Types
- Make a list of the content types you typically share. Here are some types of content to get you started: Video / Video Snippet (Reels, TikTok), GIF, Slideshow, Case Study, Checklist, Event, Resource Testimonial / Review, Features and Benefits, Data / Statistics, Industry News
- Decide on how frequently you want to post each type of content i.e. a once a week video, twice a week Instagram reel, once a month testimonial slideshow, etc.
- Based on the schedule you'd like to share that content type, count up the number of ideas you'd need for a year's worth of social posts. For example 52 video ideas for a once a week video or 12 slideshows for a once a month testimonial post.
- Set a timer for 45 minutes, and work on brainstorming ideas for each content type. You can brainstorm ideas stream of consciousness style or search the web for inspiration. If you finish your ideas list before the timer stops, start working on short outlines for each idea. Two to three bullet points is plenty and could include offers you want to pitch, props you want to incorporate, etc.
- If you haven't reached a year's worth of ideas when the timer stops, wait a few days (or weeks!), then repeat this brainstorming exercise until you have all the ideas you need for that content type.
Batch planning social media content can absolutely help you plan and post more intentionally, but it can be overwhelming if you're just starting out. In this two minute video, I share a simple tip to avoid burning out when you batch plan social content.